TORONTO VS. TORONTO
Stop seven took the tour north of the border for the second and final time — Toronto’s very own TheHalfDecent against BrunoSmoky. Two completely different styles, same Canadian energy. Yonge-Dundas made the call.
BEFORE & AFTER | THEHALFDECENT
BEFORE & AFTER | BRUNOSMOKY
THE TORONTO WINNER
BRUNOSMOKY TAKES TORONTO
WORDS FROM THE ARTISTS
We sat down with both artists to talk about what brought them to the canvas — and what it means to make something that thousands of people will see in motion.
Toronto WINNER • Advances to national vote
BRUNOSMOKY
@brunosmoky
"I got inspired by a car racer reaching the final line in the sunset as he is about to win. I think this brand has a lot to do with a slick style but also looks classy."
TORONTO CHALLENGER
THEHALFDECENT
@thehalfdecent
“The racoon is the unofficial mascot for Toronto so why not throw on Carreras and have him see the world through the frames. Carrera is bold and the idea is be unique and stand out, and that’s the goal for myself.”
THE MEDIA MOMENT
Highsnobiety crossed the border too — working with Ola (@ihatemyfits) to capture the first Canadian stop. They walked the plaza, chopped it up with both artists, kept the voting urgency alive across their channels, and helped tell the Toronto chapter of Carrera’s international road trip.
THE DAY AT YONGE –DUNDAS SQUARE
After a fire delayed the event to August, Yonge-Dundas Square came alive with clear skies, big crowds, and strong energy. The artists went head-to-head on the Corvette, helping turn the postponed stop into one of the tour’s strongest.
THE SETTING
The Yonge Dundas Square — the cultural heart of downtown Toronto. The Yonge Dundas Square as backdrop, the city moving around the activation, and the Corvette planted dead center.
THE '79 CORVETTE
Two iconic Toronto artists, head-to-head on each side. Bruno’s bold graffiti, Carrera racing portrait and The Half Decent’s conceptual design with tastes of Toronto and Carrera. Two Canadian lanes on the same car.
THE WEATHER
From horrific fire causing a delay to August, brought a weekend of cloudless sky, hot sun, and the energy to follow. The kind of summer day in Toronto a brochure promises.
THE ENERGY
Real buzz around the booth, the emcee keeping the square tight, and the kind of foot traffic that turned a postponed event to one of the strongest stops on the tour. Try-ons and tote lines all afternoon.
THE DAY IN PICTURES
Heading Goes Here
THAT'S A WRAP!
The Paint My Ride Tour made its mark in Miami, Houston, Chicago, San Diego, Vancouver, Philadelphia, and Toronto. Stay tuned to cast your vote for the grand prize winner!